A T-shaped UI/UX designer that's writing a Master thesis in Information Studies while working in a scrumteam. Representing every user but keeping all stakeholders in mind. A practical designer with academic traits.
Read about my approach to make a customer feel confident in their website again and to help farmers find their way in a big assortment of agricultural products.
In this project I facilitated a workshop to uncover the clients feature wishes for a their new digital researching tool, encouraging them to think from multiple user perspectives. The main objective of the meeting was gathering input for a roadmap with al features and a concrete first release plan.
During this project I focused on visualizing the user's paths on a website that's very rich in (boring) information. Understanding that these paths sometimes just have to be taken, I made sure they were easy to follow. This was done by creating a thorough user journey based on an expert review.
A lot of e-commerce UX research has already been done. To optimize the user experience of buying cannabis seeds online, I delved into hundreds of research articles and case studies and implemented their conclusions as much as possible.